BEHOLD

The newest David Beckham for Armani underwear ad. Not surprisingly, it caused mass hysteria in London today when it was unveiled at Selfridge's. 

Emma Watson Bewitches Burberry

While the boys look sharp as ever in Burberry's new F/W ad campaign, how could you not be entirely entranced by the radiant Emma Watson? Shot by Mario Testino, she of buttoned up, tweeny Harry Potter fame now looks chic, and, yes, mature. At the tender age of 19, Miss Watson is a chicly potent antidote to the sloppy, extended teenagehood splashed across television. 

Quickies: Yohji Yamamoto Not In Paris, Glenn O'Brien Out at Interview? +

With Yohji Yamamoto announcing that he'll sit out the men's shows coming up in Paris, perhaps things aren't looking so optimistic afterall? [WWD]

In case you wondered, Kanye West likes your everyday, run-of-the-mill fashion items like Balmain t-shirts and black Rolexes. [men.style] 

Is Glenn O'Brien already having trouble at his new position at Interview? [WWD]

Oh look, how cute. Hipsters are trying to make wolf t-shirts cool. The things they get themselves into! [Hipster Runoff] 

Liam Gallagher Launches "Pretty Green" Line

With all the fuss Liam Gallagher made about launching his own fashion line, Pretty Green, because the clothing he really wanted to wear he "can't really get," you'd have expected that what he came up with would have something to raise an eyebrow about. As it turns out, now that Pretty Green has hit an online store, it turns out it's really pretty boring. 

"Classic parka, classic shoes, no mad gear, just really plain blacks, browns, nothing wild, not jean Paul Gautier, just cool," Gallagher says in the online video showcasing the line. (He also gets fashion insider-y: "I’m not into that skinny look, fucking get rid of that shit, those pointy shoes, that come at you like a snooker cue, got a license for them bastards or what"). So, basically, what you get from Pretty Green is pretty much what you get everywhere else, which makes his constant ranting about the mind-blowing collection to be expected even more laughable, the clothes more anticlimactic. 

-- Seth Plattner

Quickies: Project Runway Debut, FiFi Winners, Anal Jewelry, +

Will Ferrell is launching a line of...sunscreen. Goofy? Incredibly. But all the proceeds go towards a charity that gives college scholarships to cancer survivors and amputees. Says Ferrell of the launch: "I've always dreamed of owning a lotion company. And I've always hated cancer." [People Style Watch]

Despite its move to Lifetime, Project Runway, which airs in August, is largely still the same show it was on Bravo. Apparently to Heidi Klum's disapproval. Sheisse! [EW] via [The Cut] 

Before helming one of the most recognizable labels in fashion, Miuccia Prada went to mime school for six years. Six years to become a mime? Seriously? [The Cut] 

Donatella Versace: "I think sex is part of life, like eating and breathing." [Interview]

The FiFi Awards honored P Diddy's I Am King as luxe fragrance of the year for the second year in a row. Insert quip here. [WWD]

According to Alan Greenspan, men's underwear sales are a good test of the resilience -- or lack thereof -- of the economy. [Economist] 

Arnold Schwarzenegger's most memorable fashion moments. The cat suit in Running Man was so fetch.  [Refinery 29] 

Anal jewelry. Enough said. [The Frisky] 

Quickies: Alexander McQueen Drops Runway, Murakami Invades Tokyo LV, +

Alexander McQueen is foregoing a traditional runway show for his S/S men's collection in favor of "something very special" his publicist says. [WWD]

The Louis Vuitton store in Tokyo got the full-force Murakami treatment, filled with his artwork and toys. He's promoting his Multicolor collection, and there's even an interesting promotional short. [Yeh Word!] 

Jesus Luz thinks he's the best thing in male modeling since briefs, charging almost $100,000 per appearance in Brazil. Other male models are on the defensive. [NYDN] 

Ed Westwick took Grazia's Fashion Quiz and faired slightly better than Chace Crawford. He is British, after all. [Grazia] 

Quickies: Kanye Gets Pwned, Kate Moss Denies Cookbook, +

Kanye finally-- FINALLY -- got knocked down a few pegs on South Park last night. [Kanye's blog] 

Drats -- Kate Moss is not writing a cookbook. It was a bit of a (crack) pipe dream wasn't it? [Daily Express]

Pharrell Williams celebrated the launch of his new eco-friendly fabric company. Says Williams of some of their goals: "We want to do everything from high-end luggage to high-end denim, to university caps and gowns to Parks Department uniforms." [NYDN]

Carmen Marc Valvo is hocking his new plate set on QVC. Anything for a dollar. [WWD]

Quickies: Liam Gallagher Unhappy, Kanye West's Fragrance, +

Liam Gallagher is reportedly not 100% happy with his fashion line. Run and hide, kids. Run and hide. [Grazia] 

Kanye West is launching his own fragrance as well. It will be launched by Parlux via Iconic Fragrances LLC., which is owned in party but Jay-Z.

Op is launching a new star-studded campaign dubbed "Summer of Music." Faces include AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner, Cody Linley and Bow Wow. [WWD]

Now you too can have your own cologne, fashion line or lipstick. Thanks to LaunchYourLine.com Diddy, Jay-Z, Jenna Jameson, Tim McGraw, Perez Hilton, Jennifer Lopez, Lindsay Lohan, Gwen Stefani, Sienna Miller, Phoebe Cates, Pete Wentz, Jessica Simpson and David and Victoria Beckham will have some new competition. [The Moment] 

Everyone's favorite NYC vintage shopping store, Housing Works, has a new Soho location. It will open on April 25th with an all day shopping extravaganza with a DJ, refreshments and, of course, the vintage fashion finds that made the stores famous. [Housing Works] 

H&M Welcomes Spring With...Vincent Gallo?

A man of questionable report, Vincent Gallo cleans up quite nicely. Evidence: the new H&M spring ad campaign featuring the indie actor alongside Shalom Harlow and Eva Herzigova in spring classics - prints! khaki! color! Gallo et al are arranged amid equally engaging scarlet geometry. His appeal may never be fully understood, but even the greatest against-the-grainers can make spring fashion provocative.

(via Fabsugar)

-- Seth Plattner

Quickies: Roberto Cavalli Won't Stop, Exits at Earnest Sewn

Roberto Cavalli is launching his own line of pet wear. Items include a satin-trimmed bathrobe, silk printed shorts, a shearling jacket and -- get this -- a leather passport holder. [The Cut] 

Also -- a Roberto Cavalli dildo? Will he ever stop?! [Racked] 

Founders of Earnest Sewn, Scott Morrison and Eleanor Ylvisaker, are leaving the label. They will remain shareholders in the company. No specific reason has been given for their departure. [Paper]

Despite the economy, Marc Jacobs will be expanding. He's just opened two stores in Bahrain, one in São Paolo, and has stores opening in London, Chicago, Hong Kong and Seoul. [WWD]

Julien's will auction off a slew of Michael Jackson's belongings, including clothes. Let's hope proceeds go towards his questionable upcoming tour. [The Cut] 

The producer of Man Men's son is ridiculously fashionable for an 8 year old. [GQ]